Premium Outdoor Advertising

Where Presence
Becomes Power

Explore Our Billboards
1.8M
Monthly Impressions
Sea Point
54m²
Billboard Size
Digital LED
12
Premium Slots
Per Board
19hrs
Daily Operating
Hours
Scroll

The Proof Is In The Numbers

Billboards
Outperform
Everything.

Out-Of-Home advertising — OOH — is the science of putting your brand in the real world, where it cannot be ignored. Independent research proves it drives more searches, more site visits, and more sales than almost any other channel.

See The Full Science
5.3×
More online searches driven than any other media channel
5×
More website visits vs competing channels
43%
OOH leads all media for brand awareness
#1
Preferred media format — Millennials & Gen Z

Our Philosophy

We Don't Just Sell
Space. We Curate It.

At Black Zebra, we believe that great advertising starts with great placement. We are deliberately selective about where we position our billboards — choosing only locations that attract South Africa's most affluent, engaged, and influential audiences.

We place your brand where it commands attention — in the neighbourhoods where decision-makers live, dine, exercise, and spend. Every location in our network is chosen for footfall quality, not just quantity.

This is advertising built around your brand's reputation — not just its visibility.

See Our Locations
🎯
Location Intelligence
Every site is researched for demographic profile, traffic patterns, and proximity to high-value amenities before we install a board.
💎
Premium Audiences
Our locations are surrounded by luxury apartments, premium gyms, fine dining, and professional districts — ensuring your message reaches high-income audiences.
📊
Transparent Reporting
You receive clear, honest reporting on your campaign's reach and performance — no guesswork, no inflated numbers.
🤝
Limited Slots by Design
We cap each billboard at 12 Premium slots. Scarcity is a feature — your brand is never lost in a sea of competitors.

Premium outdoor advertising isn't about being everywhere — it's about being in exactly the right place. We choose our locations the way luxury brands choose their retail addresses: with precision, purpose, and an uncompromising eye for quality.

1
Live Billboard
Sea Point
1.8M
Monthly
Impressions
12
Premium Slots
Per Board
19hrs
Daily Operating
Hours
1,800,000

Predicted Monthly Impressions — Current Network

The Science of Billboards

The Real World
Is Where Brands Win

OOH — Out-Of-Home advertising — is any advertising that reaches people while they are outside their homes. Billboards, street-facing displays, transit panels. It is the most ancient form of brand communication and, according to the most recent independent research, still one of the most effective tools available to marketers today. Unlike digital formats that fight for attention inside a screen, OOH occupies physical space in the real world — unmissable, unblockable, and always on.

Data Source: Dynata & Insights for MOVE — 2022 OOH Effectiveness Study

Independent Research Doesn't Lie

The Numbers
Speak For Themselves

Every figure below comes from an independently commissioned global study measuring OOH performance against every other major advertising channel. Not estimates. Not projections. Verified results.

5.3×
Online Search LiftBrands on OOH generate 5.3× more online searches than any other media format tested
5×
Website Traffic MultiplierAudiences exposed to OOH are 5× more likely to visit a brand's website than those reached through competing channels
43%
Awareness Rate — Highest RecordedOOH registers 43% brand awareness. TV achieves 33%. Social media 32%. No other format comes close
📵
Zero ways to block it.Every other advertising format can be muted, skipped, scrolled past, or blocked by software. A billboard has none of those vulnerabilities. It occupies real physical space and demands attention from every single person who walks or drives past — without exception.
📍
The right place makes all the difference.A Black Zebra billboard places your brand inside the daily routine of South Africa's most influential consumers, in premium neighbourhoods where purchasing decisions are made every single day.

Head-To-Head Media Comparison

OOH Measured Against
Every Major Media Channel

Independent research measured three critical factors that determine how effective any advertising medium truly is. OOH leads or matches the best in every single one.

Brand Awareness
43% OOH
OOH43% ★
TV33%
Social Media32%
Online Video26%
Brand Consideration
23% OOH
OOH23%
TV24%
Social Media24%
Online Video21%
Purchase Intent
18% OOH
OOH18%
TV18%
Social Media20%
Online Video13%
Brand Awareness
OOH builds brand recognition faster than any other medium
At 43%, OOH outperforms every other advertising format for making people aware your brand exists. TV comes in at 33%, social media at 32%, online video at 26%. No other medium tested even comes close.
Brand Consideration
OOH keeps you competitive at every stage of the decision
With a 23% consideration rate, OOH performs level with the world's largest platforms — TV and social media both sit at 24%. OOH holds its own against channels with billion-dollar infrastructure, simply by showing up in the real world, repeatedly, without asking for permission.
Purchase Intent
OOH drives real purchase decisions — not just impressions
An 18% purchase intent rate — level with TV, and well ahead of online video at just 13%. This is the measure that matters most: does seeing the ad make someone more likely to actually buy? OOH delivers a clear, research-backed yes.

Breaking It Down

Four Reasons OOH Belongs
In Your Media Mix

01 · Awareness
Nothing Gets You
Noticed Like This
  • Rated the top-performing media format for brand awareness — across every age group and income level tested
  • Delivers broader, more consistent reach than any other advertising channel currently available
  • Ranked the number 1 preferred media format by Millennials and Gen Z — two generations that actively avoid traditional advertising
  • Physically present in the environment — impossible to skip, block, or scroll away from
02 · Consideration
A Billboard Sends
People Online
  • Brands on OOH see over five times more online searches generated compared to brands using other media formats
  • OOH exposure leads to five times more website visits than equivalent spend on competing channels
  • One well-placed billboard can generate thousands of digital touchpoints every single month — at no extra cost
  • Physical presence in the real world creates brand trust that digital-only advertising cannot replicate
03 · Conversion
It Moves People
From Seeing to Buying
  • Delivers higher brand awareness scores than any format tested — and awareness is the engine that powers every sale
  • Conversion rates sit level with social media — without the algorithm, the bidding war, or the ad fatigue
  • Effective across every step of the journey — from a complete stranger to a ready-to-buy customer
  • Amplifies your existing digital activity — brands running OOH alongside digital see their entire media mix perform better
04 · Cost Efficiency
Maximum Reach.
Minimum Waste.
  • Delivers one of the lowest costs per thousand impressions of any media format — including TV, paid social, and programmatic
  • No algorithm decides who sees it. No budget wasted on irrelevant clicks. Just guaranteed mass exposure, every single day
  • The rare combination of high impact and low cost per contact — a pairing almost impossible to find in any other channel
  • Put simply — no other format puts your brand in front of more of the right people, for less money per impression
📵
Zero ways to block it. Every other format can be muted, skipped, or filtered out. A billboard cannot. It is woven into the physical environment — present, visible, and impossible to avoid.
📍
The right place changes everything. A Black Zebra billboard positions your brand inside the daily lives of South Africa's most influential consumers — in premium neighbourhoods where decisions are made every single day.

Put the science to work for your brand

Your audience is already out there.
Your billboard should be too.

Book Your Space Now →

Our Network

Our Billboard
Locations

Premium outdoor advertising positions across South Africa — strategically placed where your audience already is.

Sea Point
323 Main Road, Sea Point, Cape Town
● Live Now
▼
Z
Black Zebra
Your Brand Here
323 Main Road, Sea Point

Board Size

54 m²

Monthly Impressions

1,800,000

Premium Slots

12 × 60s

Clientele

High Income

Cycle

720s / 12 min

Format

Digital LED

Sea Point is one of Cape Town's most prestigious coastal neighbourhoods — home to high-income residents, young professionals, and a thriving tourist economy. Its bustling Main Road corridor is lined with restaurants, gyms, coffee shops, and retail stores, flanked by premium apartments and the world-famous beachfront promenade.

Nearby

Gyms & FitnessCoffee ShopsRestaurantsRetail StoresGas StationsLuxury ApartmentsHotelsMedical SuitesBeach & PromenadeBanks
Book This Billboard →

Advertising Packages — Sea Point

One 60-Second Slot — How It Is Shared
Premium · Full 60s
Executive · 30s
Executive · 30s
15s
15s
15s
15s
Premium
Full 60s · Uninterrupted
R90,000
per month
Executive
30s · Half slot
R70,000
per month
Standard
15s · Quarter slot
R50,000
per month
Book Premium → Book Executive → Book Standard →
Location 02
South Africa · Classified
◈ Classified
🔍

Coming to the Network

Something Big is Coming

A prime high-traffic location — not ready to reveal just yet.

Stay tuned — details dropping soon

Location 03
South Africa · Classified
◈ Classified
🗺️

Expanding the Network

Another One on the Map

Locked in and in the works. Extraordinary footfall, exactly the right audience.

Be the first to know — contact us

The Network is Growing.

Black Zebra is building a network of premium billboard locations across South Africa — starting in Cape Town and expanding nationwide.

Get Notified

About Us

Bold Advertising.
Real Results.

We're a team of strategists and entrepreneurs united by one mission: revolutionising outdoor advertising across South Africa.

Who We Are

Black Zebra is a premium outdoor advertising company on a mission to transform how brands connect with people. We combine smart location strategy, prime placements, and bold creative thinking to deliver advertising that doesn't just get seen — it gets remembered.

We are building a network of high-impact billboard locations across South Africa, each one carefully chosen to place your brand in front of the right audience at exactly the right moment.

At Black Zebra, we believe the best partnerships are built on trust, transparency, and shared ambition. We are at the start of an exciting journey, and we are looking for brands ready to grow with us.

01

Entrepreneurial Spirit

We started Black Zebra from the ground up — fuelled by ambition and a genuine belief that outdoor advertising in South Africa can be done better.

02

Built for Partnership

Every client is a partner. Your success is our success. Committed to growing alongside you and delivering measurable impact.

03

Ready to Deliver

The right locations, the right team, and the right approach — ready to transform how your brand is seen across South Africa.

The People Behind It

Meet the Team

Founded by two BCom Accounting graduates from the University of Stellenbosch, Black Zebra was built on entrepreneurial ambition and a shared belief that outdoor advertising in South Africa deserves a bolder, smarter approach.

PZ

Co-Founder

Paul Zietsman

BCom Accounting graduate from Stellenbosch. With a sharp analytical mind and an unstoppable entrepreneurial drive, Paul is committed to building a company that delivers real value for every client on the network.

ZV

Co-Founder

Zack Daniel
van Zyl

BCom Accounting graduate from Stellenbosch. Driven by data, strategy, and a bold vision for what outdoor advertising can become across South Africa.

Flagship Location

323 Main Road,
Sea Point

Our first billboard sits at one of Cape Town's most prestigious coastal addresses. 1,800,000 monthly impressions. And this is only the beginning — we are expanding across South Africa.

📍

Billboard Address

323 Main Road, Sea Point, Cape Town

323 Main Road — prime arterial route

High-income demographic

Exceptional multi-angle visibility

1,800,000 predicted monthly impressions

Sea Point promenade pedestrian traffic

Premium coastal neighbourhood

Get In Touch

Let's Start a
Conversation

Contact Details

Email

info@blackzebra.co.za

Phone

+27 (0) 21 000 0000

Office Hours

Mon – Fri: 08:00 – 17:00

Billboard Address

323 Main Road, Sea Point, Cape Town

Co-Founders

Paul Zietsman
Zack Daniel van Zyl

Reserve Your Space

Book Your
Billboard Space

Choose your package, fill in your details, and we'll confirm your booking within 24 hours.

⚡
Confirmed in 24 hrs
Fast turnaround
📍
Sea Point · Live Now
323 Main Road, Cape Town
🎯
No Hidden Fees
Transparent pricing
Step 1 — Choose Your Package
Premium · 60s (Full Slot)
Executive · 30s
Executive · 30s
15s
15s
15s
15s
Full Slot · Premium ★
Premium
60 Seconds · Uninterrupted
R90,000
per month
  • Full 60s slot — yours alone
  • Plays every 12-minute cycle
  • 95 plays per day
  • Fills any unsold slots free
  • 1,800,000 monthly impressions
½ Slot · Executive
Executive
30 Seconds · Half Slot
R70,000
per month
  • 30s guaranteed per cycle
  • Plays every 12-minute cycle
  • 95 plays per day
  • Remaining 30s: 2nd client or fill
  • 1,800,000 monthly impressions
¼ Slot · Standard
Standard
15 Seconds · Quarter Slot
R50,000
per month
  • 15s guaranteed per cycle
  • Plays every 12-minute cycle
  • 95 plays per day
  • Remaining 45s: other clients
  • 1,800,000 monthly impressions
What You Actually Get — Screen Time Per Cycle
Premium
✔ 60s guaranteed per cycle
+ Fills all unsold space free
Executive
✔ 30s guaranteed per cycle
Remaining 30s: 2nd client or Premium fill
Standard
✔ 15s guaranteed per cycle
Remaining 45s: other clients or fill
Step 2 — Your Details
✓   Booking received. We'll confirm within 24 hours.
Your Selection
Select a package above
📋
Select a package to see your summary.
Package—
Slot Share—
Ad Duration—
Plays Per Day95
LocationSea Point, Cape Town
Monthly Performance
Screen time / cycle—
Total plays / month2,850
Monthly impressions~1,800,000
⭐ As a Premium client, any unsold space in other slots also plays your content — giving you additional screen time at no extra cost.
Monthly Investment
—
per month · excl. VAT